Vlauma Blogging https://vlauma.com Tue, 20 Jun 2017 23:09:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.8 The incredible benefits of green olive oil /en/2017/06/17/green-olive-oil/ /en/2017/06/17/green-olive-oil/#respond Sat, 17 Jun 2017 18:28:10 +0000 /?p=348 The oil with magical effects! Who does not know olives? They are little fatty fruits which look just like any other fruit…but the surprising fact is that they have excellent benefits for the health of your body and brain! In fact, the benefits of olives are found in the pure extracted oil consumed globally and […]

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Who does not know olives? They are little fatty fruits which look just like any other fruit…but the surprising fact is that they have excellent benefits for the health of your body and brain!
In fact, the benefits of olives are found in the pure extracted oil consumed globally and called olive oil.
Olive oil is a miraculous product humans have ever used throughout the history of their existence. It has a broad range of ways of usage. With a unique combination of simple components, this single type of fat is amazing for your overall health.
In addition to all those benefits, recent studies have shown that a diet rich with green olive oil is supposed to decrease the potential probabilities of attaining chronic diseases such as diabetes type 2 tremendously. This decrease is around 50 percent which is very important.

 

Beauty and energy booster.

Olives are known to bring positive features for your skin and can make it extremely pure and soft especially if the oil’s extracted from the green olive.
Moreover, olives are a pure source of natural nutrition which can boost your body performance with a regular intake through your daily meals.
Global beauty experts are ardently advising people to stick to all what is pure and natural to enjoy good health for your hair, skin and overall beauty.
Olive oil is on top of the list of raw, pure and delicious beauty products.

Olive oil and strokes: healthcare professionals are daily finding new benefits through their continuous research. It has been recently found that old people who are at high risk to develop stroke at a given point in their life can prevent this risk if they include olive oil in their daily meals.

 

Green olive oil and your heart.

Aging can affect all part of your body. We do not expect a performance from an old person equal to that of a young boy or a teenager. It is evident that our organs show less productivity when we get older.
A unique study conducted recently by Spanish researchers has shown a surprising fact. Your heart will stay young and performs well if you keep taking olive oil in your daily meals. The arteries will keep working correctly without being influenced by age.
Pure olive oil and depression
A strong relationship has been found between your daily intake of green olive oil and your mental state. People with no or little olive oil intake are actually at higher risk to develop depression or mental disorder at some point in their life.

8 reason to lose weight right now!

losing weight by some easy and effected ways

 

in conclusion:

All the previously cited benefits of green olive oil would make of it a necessary ingredient which must be found in the diet of every individual to keep an ideal health. The secrets of this pure, nutritious oil will never end for one reason: it is a gift of nature!

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/en/2017/06/17/green-olive-oil/feed/ 0 eBay Black Friday 2016 : Sale of the year is here! /en/2016/11/27/ebay-black-friday/ /en/2016/11/27/ebay-black-friday/#respond Sun, 27 Nov 2016 15:01:55 +0000 /?p=313 eBay Black Friday is here and  the deals are hot !! Now,  you can find the biggest discount all in one place . we know that’s maybe hard for you to rounding up all of the big discounts so we will help you. If you plan to change your laptop or you smartphone so you […]

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eBay Black FridayeBay Black Friday is here and  the deals are hot !!
Now,  you can find the biggest discount all in one place .
we know that’s maybe hard for you to rounding up all of the big discounts so we will help you. If you plan to change your laptop or you smartphone so you must be ready, and follow us, because we are taking a look at the best options on ebay black friday.

* Laptop *

 

Toshiba Portege Z30-C-152 – 36% off

•    Operating system: Windows 10
•    Processor : intel core i5 6th Gen/ 2.30 GHz
•    Memory(RAM): 8 GB
•    Hard Drive Capacity :256GB
•    Screen size : 13,3

£959.99 / $1016.92Buy Now

HP Pavilion x360 – 21% off

•    Operating system: Windows 10 (64-bit)
•    Processor: Intel® Core™ i5-6200U Processor, Dual-core, 2.3 GHz, 3 MB cache
•    Memory (RAM): 8 GB
•    Storage: 128 GB SSD
•    Screen size: 13.3

£549.99 / $582.6Buy Now

DELL Inspiron 17-5759 Black – 25% off

•    Operating system: Windows 10 (64-bit)
•    Processor: Intel® Core™ i3-6100U Processor
•    Memory (RAM): 8 GB DDR3L (16 GB maximum installable RAM)
•    Storage: 1 TB HDD, 5400 rpm
•    Screen size: 17.3″

£449.99 / $476.67Buy Now

DELL Inspiron 15 5000 Grey – 24% off

•    You can save 120.99£
•    Operating system: Windows 10 (64-bit)
•    Processor: Intel® Core™ i3-7100U Processor; Dual-core; 2.4 GH; 3 MB cache
•    Memory (RAM): 8 GB DDR4 (16 GB maximum installable RAM)
•    Storage: 1 TB HDD, 5400 rpm
•    Screen size: 15.6″
•    Battery type: 3-cell
•    Battery life: Up to 10 hours

£379.00 / $401.47Buy Now

HP Pavilion 15-au076sa White – 23% off

•    Operating system: Windows 10 (64-bit)
•    ProcessoR: Intel® Pentium® 4405U Processor- Dual-core- 2.1 GHz- 2 MB cache
•    Memory(RAM): 4 GB
•    Storage: 1 TB, 5400 rpm
•    Screen size: 15.6″
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£329.00 / $348.51Buy Now

HP Pavilion 15-au071sa Blue – 20% off

•    Operating system: Windows 10 (64-bit)
•    Processor: Intel® Core™ i3-6100U Processor- Dual-core- 2.3 GHz- 3 MB cache
•    Memory (RAM): 8 GB
•    Storage: 1 TB, 5400 rpm
•    Screen size: 15.6″
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£399.99 / $423.71Buy Now

HP Pavilion 15-au072sa – 20% off

•    Operating system: Windows 10
•    Processor: Intel® Core™ i3-6100U Processor
•    Memory (RAM): 8 GB
•    Storage: 1 TB, 5400 rpm
•    Screen size: 15.6″
•    Battery life: Up to 9.5 hours

£399.99 / $423.71Buy Now

HP 17-x062sa Silver – 19% off

•    Operating system: Windows 10
•    Processor: Intel® Core™ i5-6200U Processor, Dual-core, 2.3 GHz / 2.8 GHz (TurboBoost), 3 MB cache
•    Memory (RAM): 8 GB DDR4
•    Storage: 1 TB, 5400 rpm
•    Screen size: 17.3″
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£649.99 / $688.53Buy Now

 

ebay is on board, so you can enjoy unbeatable variety and choice.

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Credit Scoring : Important Information, its Effects to You /en/2016/11/20/credit-scoring-important-information/ /en/2016/11/20/credit-scoring-important-information/#respond Sun, 20 Nov 2016 23:38:35 +0000 /?p=178 How do credit bureaus computer ones credit scores? A lot of credit reporting bureaus or agencies gathers information on the subject of the debtor’s credit history or files from reliable private and public sources. They also collect data from the creditors who extended the loan to the debtor. Accordingly, the information is clustered into five […]

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How do credit bureaus computer ones credit scores?

A lot of credit reporting bureaus or agencies gathers information on the subject of the debtor’s credit history or files from reliable private and public sources. They also collect data from the creditors who extended the loan to the debtor.

Accordingly, the information is clustered into five sets or categories with the corresponding percentages which reflect the importance of each category in the final computation of scores, namely: (1) Owed Amount 30%, (2) History of Payments 30%, (3) Duration of Credit Record 15%, (4) Nature or Kinds of Credit Currently in Use 10%, and lastly (5) Latest Credit Inquiries 10%.

These credit bureaus calculate the debtor’s credit score using a three figure number which ranges from 300 up to 850. The higher the credit score, the better chance of acquiring low-interest rates for the loan being applied for and a better opening for wealth accumulation.

The industry of credit-scoring has been generating different opinions and widespread reactions to the public. The consumers fear that credit-based rating or scoring will pose a negative impact or unjust rating to them and will affect their economic standing and other financial transactions.

Some credit bureaus justify their purpose of gathering information and making credit rating or scoring. For them, their work is to help lending businesses formulate efficient economic decisions.

Others create a distinction between the credit-based scores of insurance companies which predict the loss of propensity and the credit scores which is simply to predict the worthiness of a certain person to pay.

A distinctive company should develop its own credit-base rating or scoring algorithm to serve better the consumers.

Bad Credit Score: Effective Ways to Repair It

Here are some of the strategies adopted in credit scoring:

1. Forming a Credit Assistance Group/Team, they are the quick response group that will assist consumers calling through toll-free numbers. The public would certainly like to know the effect of credit records to their application of loans, mortgage, employment and or insurance transactions.

Also included to the team’s responsibility is the making of reports on the personal credit insurance of the consumers. This report will show the consumers variable score and the comparison with the aggregate scores. Also, the team will consider previous credit records and the possible effect of extraordinary events which resulted in low scoring.

They will help the consumers by directing or referring them to the right people who will be of much help to them in taking good care of their credit problems. They will also help in correcting errors in the credit records of the concerned consumer.

2. Revising a New Method in Credit Scoring- this simplified method uses nine variables instead of the usual sixteen. Their algorithm will compute the credit scores by designating or assigning 100 as a foundation score. From these base score, they either add or minus making the range of score from 50 up to 250. The lower the score, the more desirable it is as credit scores.

3. For those consumers with no credit records or whose credit histories are lacking, they will create a program which will specifically cater to these groups of creditors to somehow uplift their credit ratings.

With the continued research and study on the needs of the consumers, these credit scoring bureaus will truly make a difference to the lending and or insurance world.

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Tips for Clickbank Affiliates /en/2016/11/20/tips-for-clickbank-affiliates/ /en/2016/11/20/tips-for-clickbank-affiliates/#respond Sun, 20 Nov 2016 18:33:56 +0000 /?p=159 Clickbank( wiki ) is a well known, reliable affiliate network. It is known as the best place to earn fast money as an affiliate. Clickbank fee is very reasonable, and the tools and services they provide are great. All new affiliates are recommended to join Clickbank to start their business. Clickbank deals with digital products […]

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Clickbank( wiki ) is a well known, reliable affiliate network. It is known as the best place to earn fast money as an affiliate. Clickbank fee is very reasonable, and the tools and services they provide are great. All new affiliates are recommended to join Clickbank to start their business.

Clickbank deals with digital products which are downloadable on the internet. There is no requirement of any physical delivery. After you are registered with Clickbank as an affiliate, you can choose any product from the pool of available products to promote. There are more than ten thousand products currently available.
The sales commission offered by the merchants on Clickbank is usually very high, and affiliates can make 50% per sale.

Thousands of affiliates have joined Clickbank and are earning an income on a regular basis. You should not hesitate in joining Clickbank if you want your business to take off!
Let me give you some tips while working with Clickbank.

10 Steps To Succeed With any Affiliate Program

Promote Your Products in Forums

Search for some forums, at least three, that are related to your product with a high page ranking. Register on these forums and just start a discussion in the forum where maximum people are involved. Post your questions there or answer some questions of other members. Do not add any promotion text in the body of your posts. You are allowed to put your signature at the end of your post. Here is where you can put your name, your website link and your affiliate products link.
When you become an active member of this forum, then you may get some traffic from these forums to your website. Moreover, you may know that when your website is getting the hits from some high-rank website, then the page rank of your website is also increased. In this way, you will get a double advantage. One is the traffic and second are the higher page rank. This will ultimately result in more sales of the products you are promoting.

Promote Your Products in E-mails

In this day and age, most everybody uses email to contact others. Your email may be personal, study related, business oriented, etc. However, at the end of your email text, you are allowed to write you signature. Don’t neglect this signature. With your name, remember to add your affiliate link at the end. It means that with every email your affiliate links are advertised. If you send out 100 emails daily, it means 100 additional people are looking at your affiliate link everyday.

Try to expand your contact list. Use as many methods as you can to grab the email addresses of new people. Use online forums, chat forums, etc. to make new friends. Your email list must contain a minimum of a few hundred contacts. DO NOT spam. Don’t send an email to the people who do not know about you or who do not want to receive your emails. Otherwise, your email will be blocked, and you will lose your contacts. Your emails should always be interesting to get the reader’s attention.

Promote Your Products on a Website

Most affiliates of Clickbank have their website to promote their products. So it is recommended to upload your website. Your website should be related to the products you are promoting. For example, if you are promoting some antivirus product, then your website contents must match this theme.

Try to make your website clean and simple. Add your affiliate links on every page of your website. Don’t put big ugly banners to advertise the products. Instead, use 2 to 3 lines of text links to promote the Clickbank products.

11 Ways To Drive Traffic Away From Your Website

Conclusion

Clickbank is a popular affiliate network of digital products. You should start your business with Clickbank to become a successful affiliate. Try to use the forums, emails and your website to promote your Clickbank products for better results. Remember, the fees of Clickbank are very reasonable, and they offer a larger number of products to choose from.

Affiliate Marketing: Different Types

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11 Ways To Drive Traffic Away From Your Website /en/2016/11/20/11-ways-to-drive-traffic-away-from-your-website/ /en/2016/11/20/11-ways-to-drive-traffic-away-from-your-website/#respond Sun, 20 Nov 2016 14:01:26 +0000 /?p=182 Why Web-Users Are So Impatient While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his back to a trailing Andrea Bargnani. The trouble was the ball sailed over the head […]

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Why Web-Users Are So Impatient

While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his back to a trailing Andrea Bargnani. The trouble was the ball sailed over the head of the seven-foot Bargnani into the second row of seats. Ford, himself, ended up with a beer and popcorn facial after landing in the lap of a front row patron. So what does this have to do with website design and marketing you ask? A lot.

As talented as Ford is a basketball player he sometimes plays out-of-control, and his major asset, his speed, becomes a liability. When this happens in a basketball game the answer is to slow the game down and get back in control.

Don’t Speed-It-Up, Slow-It-Down

Website visitors are like the speedy T.J. Ford; they are so intent on getting what they want as quickly and efficiently as possible, that they often surf the Internet out-of-control.

How many times have you sat in front of the computer with your hand resting on your mouse searching for some desired product, service, or information, when all of sudden you find what looks like what you want, but before you even have a chance to discover exactly what it is, your hair-trigger finger decides it’s time to move-on. It’s like your finger has a mind of it’s own.

Speed Kills Marketing Efforts

All the talk and discussion about short attention spans caused by people raised on video games and quick-cut-edited music videos is very misleading.

What website visitors won’t tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understand marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.

If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long enough to absorb your message. And that message better be worth their while or they will never come back.

It isn’t about how fast a page loads; it’s about delivering an appropriate payoff for the wait.

Now I will admit there people who absolutely, positively will not wait more than eight seconds for anything to load. You know who you are. And I say, the hell with them. These are the same people who won’t wait their turn in a brick and mortar store either, they demand to be served before everyone else – it’s just not possible to satisfy these people, so why design your entire website marketing around them. They are never going to hang around long enough to grasp your message and learn why they should be giving you their business, so forget about them.

The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to explain yourself. These are the important people; this is your real audience, and you disappoint them at your financial peril.

The Reasons Why Web-users Are Impatient

The real reason website users are so damn impatient is not that they have such short attention spans, it’s because most websites are designed to meet perceived company objectives, rather than audience needs.

How To Drive Traffic Away From Your Website

Let’s take a look at some of the reasons why your website visitors may be leaving your website before they’ve had a chance to hear what you have to say; or to put it another way, if you want to drive traffic AWAY faster than you attract it, here are some of the things you should do.

 

Give Web-visitors Too Many Options and Choices

Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, “the paradox of choice.” His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is good, but too much choice creates confusion: it’s a case of diminishing marginal utility.

A well designed website explains, directs, guides, and focuses visitor attention on the things that are of real benefit to your visitors and to your company.

Every business provides a variety of products, services, and information to their customers, but these things are not all of equal importance. Your website is a place to focus attention on your core marketing message, not a place to provide a shopping list of everything you are able to do and every product or service you may be able to offer.

Give Web-visitors Too Much Information To Process

Architect, author, and information designer, Richard Saul Wurman, in his book, ‘Information Anxiety’ talks about, “the ever-widening gap between what we understand and what we think we should understand.”

Good website design is about more than technology and aesthetics; it’s about deciding what information needs to be presented and what information needs to be left out. If you are truly an expert in your field, you should know what information is important to your customers in order for them to make a decision. Too much information is like too much choice, it confuses rather clarifies. Focus on delivering meaningful content or risk having your visitors hit the exit button.

Give Web-visitors Too Much Non-relevant Content

The only thing worse than overloading your website with more information than visitors can absorb is confusing them with useless and non-relevant content.

Non-relevant content is content that doesn’t advance your major purpose: to deliver your marketing message in an informative, engaging, entertaining, and memorable manner. If it isn’t relevant, dump it.

Give Web-visitors Too Many Irritating Distractions

Websites should be designed to direct visitors to the information they want and that information should be the content you want to delivery.

You cannot sell someone a product or service they do not want. A real prospect is one that needs the same information you want to provide; the art of sales is directing potential clients to relevant information, and presenting it in a way that visitors see your product or service as fulfilling their needs.

On the surface, third-party advertisements and banners may seem like a good way to make some extra cash from your traffic, but these ads become so distracting, visitors either get feed-up or click on one of the links that takes them away from your site. Whatever few bucks you earn from these ads, you are loosing by chasing real customers away; this of course assumes you are a real business with something legitimate to sell and not a website that’s an excuse to deliver advertisements.

Other nonsense like favorite links and silly fluff-content merely distracts visitors from investigating your site to find what they are looking for.

Give Web-visitors Too Many Red Flags

Website visitors are constantly looking for red flags that tell them that the site they are visiting should be skipped as soon as possible.

If you want to make sure visitors won’t deal with you make sure you don’t provide any contact information: no contact names, no phone numbers, and no mailing address is a sure sign that you won’t look after any problems that arise from a website transaction.

Your website must be designed to build trust and foster a relationship, not scare people away.

Give Web-visitors Too Many Decisions To Make

How many decisions do you demand from your visitors in order for them to do business with you?
Take for example the seemingly simple task of purchasing a new television. Do you purchase the inexpensive but old tube technology, the newer Plasma technology, or the LCD technology? How about all the various features to choose from like picture-in-picture, commercial skip-timers, and on and on? All you really want to do is relax with your spouse and enjoy a good movie – is that on a VSH, DVD, Blu-ray, or HD-DVD?

Give Web-visitors Too Many Stumbling Blocks

Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read a ridiculous amount of small print legalese that only a lawyer could understand?

If you want to drive traffic away from your site make sure you build in as many stumbling blocks as possible.

Give Web-visitors Too Many Forms TO Fill-in

Do you attract your visitors with special offers or free white papers and then demand that they fill-out complex forms, surveys, and questionnaires before you give them access to what they came for? If you do, you are probably losing a lot of people you attracted, and you are guaranteeing that your next email promotion will end up in the trash.

Give Web-visitors Incomprehensible Page Layouts

Good design, proper page layout, consistent navigation, and well organized information architecture that promotes serendipity, helps visitors find what they’re looking for and provides a pleasant, efficient and rewarding experience for the website visitor.

Website designs that rely on technology, databases, and search engine optimization rather than focused content, coherent organization, articulate presentation, and a memorable, rewarding experience are designs designed to chase traffic away.

Give Web-visitors Too Many Confusing Instructions

One of the most frustrating experiences website visitors encounter is confusing instructions and incoherent explanations of how your product or service works or how to order what you are selling.

Give Web-visitors Too Many Reason To Click-out

If you really are determined to fail, make sure you provide website visitors with as many reasons as possible to leave your site: irrelevant links to your favorite sites, links to your suppliers because you’re too cheap to put their information on your own site, or any combination of the reasons mentioned above, all contribute to driving traffic away from your site.

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18 Web Marketing Concepts That Make A Difference /en/2016/01/07/18-web-marketing-concepts-that-make-a-difference/ /en/2016/01/07/18-web-marketing-concepts-that-make-a-difference/#respond Thu, 07 Jan 2016 14:41:24 +0000 /?p=184 Think Audiences Not Markets What’s your market? Hire a consultant to help you with your Web-business problems and one of the first questions he or she will ask is, what’s your market? How about eighteen to thirty-four year old, single male college graduates with a dog named Spot; or maybe forty-five to fifty-nine year old […]

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Think Audiences Not Markets

What’s your market? Hire a consultant to help you with your Web-business problems and one of the first questions he or she will ask is, what’s your market? How about eighteen to thirty-four year old, single male college graduates with a dog named Spot; or maybe forty-five to fifty-nine year old married women, who hate their husbands and can’t get their adult children to move out of the house. Maybe, just maybe, they’re asking the wrong question.

The Web isn’t about markets it’s about audiences. Audiences need to be entertained, enlightened, and engaged, and if your website doesn’t, you’re never going to achieve what you want.

Time to rethink how you’re delivering your marketing message. Start treating Web-visitors like an audience not a market, and you might just find what it takes to be successful on the Web.

Think People Not Customers

You know all those visitors you attract to your website with your brilliant search engine optimization schemes, how many actually purchase anything? Stop treating visitors as if they are already customers and start treating them like what they are – people. That’s right, people. You know the two-legged funny creatures with wants, needs, desires, and maybe even a few bucks to spend.

Customers are always looking for a deal and they’re leery of websites that only want to take their hard earned cash. Treat your Web-visitors like people who can satisfy their wants, needs, and desires with your assistance and guess what? Maybe it will make a difference: one small step for Web-credibility, one giant leap for Web-success.

Think Experiences Not Features

Bought any good features lately? Didn’t think so. You would think the way business pushes the whole feature-frenzy thing that features are exactly what people are looking for, but nobody buys features, they don’t even buy solutions – boy doesn’t that whole solution provider nonsense really get to you after a while.

What people really buy are experiences, hopefully positives ones. Whether it’s soft ice cream or a new accounting program, what people are paying for is the experience your product or service provides.

Does your website offer an experience? Does it explain the experience your product or service delivers? If it doesn’t, then you really haven’t got anything anybody wants.

Think Emotion Not Logic

Think youíre a logical person, always making rational decisions based on practical criteria, and bottom line results. So tell me what was the functional thinking that went into the purchase of those leather pants you bought last year, or that sixty inch plasma television you bought just to watch the big game?

Let’s get real. You make purchasing decisions based on what you want, and then justify them with seemingly sensible rationalizations, just like everybody else. So stop trying to appeal only to the practical, logical, aspects of bean-counter sales, and start pushing the feel good aspects of emotional marketing.

If you’re trying to appeal to an audience that gets its only satisfaction out of acquiring the most features for the least cost, then your marketing to the wrong audience.

Think Memories Not Promotions

Most animals live in the moment, whereas human beings live in the past. Our here and now and our plans for the future are based on our experiences, our histories, and our memories.

We take pictures of our kids, holidays, and special events; we commemorate birthdays, anniversaries, promotions, and milestones of all kinds. Even the significance of our prized possessions is centered on the fact that those mere objects represent memories of the people, places, and events that shaped our lives.

Real marketing, the kind that creates long-term clients and customer relationships, is not about coupons, sale promotions, or deep discounts; it’s about delivering memories.

Think Marketing Not S.E.O.

Okay, here’s one you’ve heard from us before: think marketing not search engine optimization. Sure you’ve got to drive as many people to your website as possible, but if your marketing message is so confused, unfocused, and hard to comprehend because of all the keyword density and S.E.O. tricks, then what have you really accomplished other than wasting people’s time? And people really get upset when you waste their time.

Think Stickiness Not Hits

It’s not about how many hits you get on your website, it’s about how long people stay. If visitors remain on your site long enough to get your marketing message then you must have said something worth listening to, and if visitors get the message, your site has done its job.

If your website delivers the message, then you can expect the email inquiries and phone calls to start flowing, but it’s still up to you and your sales staff to close the sale: people close sales not websites.

Think Stories Not Pitches

Did you hear the one about the farmer’s daughter and the search engine optimizer Ö Stories, everyone loves stories. In fact before the invention of the Gutenberg press, oral story telling was the way knowledge got passed down from one generation to the next, and how news was sent from one region to another.

Now that we have this multimedia Web-environment, we can continue the tradition of real people delivering creative audio and video presentations that capture the imagination and drive home the marketing message so your audience won’t forget who you are. Nothing informs, engages, and entertains, like a good story: sounds to me like one heck of a way to sell to an audience desperate for meaningful communication.

Think Focus Not Confusion

There you go again, telling everyone who will listen all the wonderful things you and your company can do. Trouble is, telling them all those things just confuses them.

What is the product or service that is most important to your company, the one you are determined to sell to your audience? That’s the one you want to talk about. That’s the one you want to devote your marketing effort to promoting. That’s the one you want people to think about when they hear your name or see your logo. Focus your communication or your message will just be a forgettable, incomprehensible blur.

Think Campaigns Not Ads

Isolated one-time advertisements are like one-night-stands: exciting for a while but ultimately unfulfilling and devoid of meaning. Your audience is looking to get married, not a short-term fling. Your marketing has to woo your visitors with long-term campaigns that tell your story and deliver your focused message; audiences expect to be courted and counseled with meaningful communication. And that takes time and commitment.

If you’re spending money on just ads, you might as well be throwing that money down the drain. There is a better way. So if you’re looking for a long-term relationship with your audience, think campaigns not ads.

Think Message Not Hype

What message are you delivering to your online visitors? Are you telling them you’ve got the best product, at the best price, with the best staff, and world-class customer service? Is that what you saying? Guess what? Nobody cares, because nobody believes you.

There is only one way to show people you’re the best and that is to prove it, but here’s the catch, you can’t prove it until they become customers. Whoops. Okay, so what’s the solution? How about a real marketing message that speaks to what your audience really wants. It’s not about you it’s about them.

Think Personality Not Banality

Does your website just lie there like a lox; you know that cold, dead fish that often comes with a bagel? No personality, just more of the same tedious, dull, dreary, mind-numbing, tiresome, lackluster, monotonous, stuff everybody else has. Boring! This is the new Web, so if you can’t get with it, you’d better get out because you’re wasting your time and everybody else’s.

You’re so worried about downloading times that you forgot to put anything on your site worth seeing or hearing. Check your logs. If people are jumping ship faster than rats on a burning ship, it’s time to try something new; like, maybe some compelling content.

Think Branding Not Copyrights

Hay, I love the Beatles. I grew-up with them, and I have all their records – ya records, like vinyl dude, not CDs. And guess what, I’ve also got a Mac, in fact I’ve got a bunch of them, not to mention iPods and other assorted Apple gizmos and gadgets. And you know something, I’ve never once got John, Paul, George, or Ringo confused with Steve Jobs. Amazing!

Worry just a little less about all that small print stuff and more on building a memorable brand that people will remember, and that nobody will mistake for some johnny-come-lately imposter.

Think Positioning Not Slogan

It’s funny how people have a position on almost everything: you name the issue and people will have a definite opinion on what they think, except when it comes to their businesses. Just because you have a cute slogan that you print under your logo, doesn’t mean you own a position in your audience’s minds.

It seems businesses can’t stand to make a definitive statement about who they are and what they do. Why is that? Afraid they’ll lose a customer I guess, but if people don’t understand exactly what you do, and why they should be doing business with you, then they’re never going to be customers anyway.

No company can be all things to all people and companies that try, never go anywhere. Tell people who you are and what you do and forget about all the other stuff, it just gets in the way.

Think Sensory Appeal Not Cents Appeal

Do you want people to sit-up and take notice of what you have to say? Do you want people to actually remember what you’re telling them? While if that’s the case, you better appeal to their senses, and we’re talking about sights and sounds.

Deliver all your juicy, got-to-have content in an audio and video presentation that will stick in people’s heads.

If all you’re doing is appealing to their desire to spend less, then maybe they aren’t the customers you’re looking for anyway. Nobody can afford to sell for less all the time, every time.

Think Identity Not Logos

Is your company the equivalent of the invisible man? You’re on the Web, but nobody cares because you’re not saying anything worth listening to, and if they do see you, you are instantly forgettable.

You’ve got to have an identity, a personality, an image, and there is no better way to create that identity than with a video of a real person delivering your marketing message in an entertaining, memorable manner.

Think Entertainment Not Biz-speak

Speaking of entertaining, you cannot engage, enlighten, or entertain if everything you present sounds and looks like it came from some b-school text book, or from one of those self-help courses on direct marketing guaranteed to make you a millionaire in only three weeks.

Every business has a story to tell and they can all be presented in a compelling way with a little imagination and creativity. And yes, even b-to-b businesses can rise above the mundane and deadly boring, if only they take the time and make the effort.

Think Communication Not Copy

Last but not least, let’s all remember, that websites are about communication. If you’ve got nothing to say, nothing to offer, or are afraid to say what you can do for your audience, then how do you expect to be successful.

Filling your Web pages with keyword density prose and instantly forgettable sale’s copy is not going to win the day.

Whether you are presenting your case in text, audio, or video, it better be interesting and enlightening – even text can be entertaining if written with style and attitude.
When websites fail, they fail because they do not communicate a realistic, believable, convincing marketing message.

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Your Own Home Business : 5 Reasons To Bless The Internet /en/2016/01/07/your-own-home-business/ /en/2016/01/07/your-own-home-business/#respond Thu, 07 Jan 2016 13:39:17 +0000 /?p=180 The rapid expansion of the Internet has made it possible for more people than ever before to have their own home business. People who once would have been forced to take low paid employment outside the home (or be unable to find any work at all) are now able to work at home and make […]

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The rapid expansion of the Internet has made it possible for more people than ever before to have their own home business. People who once would have been forced to take low paid employment outside the home (or be unable to find any work at all) are now able to work at home and make money online. Without the Internet few of these people would have been able to start their own home business because the cost of doing so would have been out of their reach. Here are my top five reasons to be grateful for the Internet.

Freedom

This just has to be the number one reason for practically anybody who has a successful home business. You have complete freedom to come and go as you please. You can work the hours you choose. If you need time off, you don’t have to beg for it. If you want to change your schedule, you can just do it. You can spend quiet moments during the day reflecting upon how lucky you are to have no boss watching your every move.

Flexibility

Flexibility is a close second with most people who work at home. Many people who work at home, chose a home business because they needed flexible hours to fit in with family commitments. Most of these home business owners are women who chose to stay at home to look after their kids instead of going back to work and entrusting the care of their children to strangers after school and during vacation time.

Doing Something You Enjoy

Starting your own home business means you get to choose what you work at and you can then do something you enjoy all day long. You can’t run a home business without doing some hard work but, when you are working at something you enjoy, it doesn’t seem like work. There are bound to be some routine tasks that aren’t particularly exciting but, even the odd boring chore, won’t get you down when you are your own boss. You can always look forward to the day your business has grown enough for you to take on an assistant and delegate the routine stuff.

Variety

When you are a home business owner, you won’t be doing the same tasks day after day. As an employee you would have your own set tasks allocated to you by your manager, but being your own boss means you get to do all manner of different things and learn the new skills you might require as a first time business owner.

Being your own boss

Being your own boss means you get to do what you like, keep all the profits you earn and take vacations as and when you please, but there is another intangible benefit that you will enjoy: just being your own boss will alter the way you feel about yourself. Being your own boss will give you extra confidence in your abilities and your self-assurance will increase to the extent that other people will notice it and react towards you accordingly.

When you make money online, be grateful for the fact that you live in this technological age and thank the Internet for your chance to start your own home business.

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Bad Credit Score : Effective Ways to Repair It /en/2016/01/06/effective-ways-to-repair-credit-score/ /en/2016/01/06/effective-ways-to-repair-credit-score/#respond Wed, 06 Jan 2016 23:14:49 +0000 /?p=174 Having a good credit score rating means everything in today’s world. It is something that you should have in order to live life comfortable and as easily as possible. This is why many people work hard in order to have good credit rating score and prevent them from plunging in to a bad credit rating […]

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Having a good credit score rating means everything in today’s world. It is something that you should have in order to live life comfortable and as easily as possible. This is why many people work hard in order to have good credit rating score and prevent them from plunging in to a bad credit rating score.

You now ask what kind of things that you can benefit from by having a good credit score. First of all, a good credit score can increase your chances of getting the loan you apply for and secondly, it will help you get certain jobs and programs that will require good credit score. These are the two main reasons why you need good credit score.

However, if you are plagued with bad credit score in the past, you now ask how you can get good credit score again or how you can repair your credit score. It is important to realize the fact that if you have a bad credit score, you will need to repair it as soon as possible before your credit score becomes much worse.

Bad Credit Score : Effective Ways to Repair It

Repairing bad credit score :

Will require you to have patience and also a little luck. It is something that you should do in order for you to live life comfortably and also a little easier for you and your family. By repairing your bad credit score as soon as possible, you will never miss out on any more great opportunities that will cross your path in the future.

Before you go on and start repairing your bad credit score, you first need to understand what credit is all about. You have to know how it can affect you life. For example, if you are in need of a loan, lenders will take a look at your credit rating to determine if you can be approved for the loan. A good credit rating will ensure the lenders that you pay your loans on or before the deadline and thus, will ensure them that you will be able to pay the loan you will apply for. The same applies when you are applying for a credit card.

Now that you know what it means to have a good credit rating, the next thing you need to do is to determine if you have a good credit rating or not. Surprisingly, not many people know if they have a good credit rating or if they have a bad credit rating. To know about your credit score, you can simply ask for it in several credit reporting agencies. They will be able to provide you with a numerical indicator of how much your credit rating rates and how much credit risk you are.

If the indicator says that you have a high score, this means that you have a good credit score, if you have a lower score, then it will indicate that you have a bad credit score and will be far more risky to get approved of for loans.

So, if you have a bad credit rating, the first thing you need to do to improve your credit rating is to take care of old debts. By paying all your old debts, this will stop the creditors to stop making negative reports to credit reporting agencies.

This is the first thing you have to do in order to stop your credit score from getting much worse than it already is. By cutting the source of negative credit reports, you will be well on your way to get a good credit score.

However, paying all your debts doesnít necessarily mean that you will instantly get good credit rating. You have to remember that this will just stop it from getting any more worse. Your old bad credit score will still be there. So, obviously the next step would be to start looking for ways to make some positive reports on your credit rating.

You can do this by applying for a credit card that is designed for people who have bad credit rating, such as a secured credit card. You should also start opening a new savings account or checking account. Always remember that you should pay your balance on time in order for you to establish a positive credit report.

Eventually, your old bad credit score will expire in time. Always keep paying your debts on time and your credit history will look better than in the past. However, it will usually take around 5 to 7 years for your old credit report with negative reports to expire. This is why patience is very important.

With patience, you will see that in time, your credit score will rise and get rid of those negative reports that you had in the past. Always remember to keep paying your debts on time in order to continue have a good credit score.

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How To Consider When Taking Out A New Credit Card /en/2016/01/06/taking-out-a-new-credit-card/ /en/2016/01/06/taking-out-a-new-credit-card/#respond Wed, 06 Jan 2016 16:13:04 +0000 /?p=167 How many times have you taken out a credit card based purely on its current interest rate or balance transfer option? You may be surprised to note there are at least 7 elements worthy of consideration when you take out a new credit card. To judge a new credit card on just one or two […]

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How many times have you taken out a credit card based purely on its current interest rate or balance transfer option?

You may be surprised to note there are at least 7 elements worthy of consideration when you take out a new credit card. To judge a new credit card on just one or two options could easily result in a bad deal for you. You need to consider the following 7 options when you take out a credit card:

1. The Initial Concessionary Interest Rate And Period

Many credit cards offer a 0% interest rate on purchases for a limited period, usually six to nine months. This option can be very attractive particularly when you do not repay the balance in full each month.

After the initial period the rate reverts to the standard rate, usually in the 10 to 16% range although this can be considerably higher.

Some cards however have no interest free offer but have a much lower permanent rate, from about 6.9% (although it will vary in line with general interest rate charges).

If you are likely to have a long term balance (if you are unable to pay off the debt within the first 6 to 9 months) this option could save you money in the medium to long term. You will not be able to switch to this rate if you have taken the 0% initial rate offer.

2. A Monthly Interest Free Period On New Purchases

This relates to the period between your purchase of an item and when you will be charged interest on that purchase amount. Many cards have a policy of only charging from the payment date after the item appears on your card statement.

The effect of this is to give you between approximately 25 days and 56 days interest free credit on all purchases. Clearing your balance within this period will result in no interest being charged.

Some cards will charge interest immediately from the date of purchase and are therefore not suitable if you clear your balance each month.

3. The Annual Fee

Many cards have now implemented an annual fee. This fee is chargeable whether you clear the debt each month or if you roll over your debt.

4. 0% Balance Transfers

When taking out a new credit card you will normally have the option of transferring any outstanding balance to your new card with no interest charged for a specified period.

Although marketed as a “0% balance transfer” many are not totally free of charge. An increasing number now charge a one off charge of 2-3% of the amount transferred as an “administration chearge” for handling the transfer.

This is legally not an interest charge but it amounts to the same thing – you are charged a fee by your credit card company based on the amount transferred.

The availability of true 0% balance transfers is disappearing and in all likely hood will completely disappear sometime soon. If a 0% balance transfer is important to you take advantage soon, however be aware that many of these cards have higher subsequent interest rates.

5. The Availability Of Cashback

Many cards now offer cashback on purchases. This is usually is between 1/2 and 1% of new purchases (excluding balance transfers and cash withdrawal). If you do not repay your account in full each month take this into account when considering the interest rate chargeable.

It is only where you repay the card in full each month that this is a true cashback on purchases and if you do repay in full each month you may choose to make this a priority.

6. The Rewards And Discounts Offered With Your Credit Card

Rewards are where you can purchase goods or services at a discount by using your credit card, or you have free insurance on purchases made using your credit card.

In the credit card business nothing is free. If there are rewards offered the cost will be built in somewhere (usually a higher interest charge) so compare with other cards not offering the same rewards.

7. Credit Card Payment Insurance

Whether you take this option or not most cards now offer some sort of payment protection insurance in the event of sickness and disability. In the past this cover was limited to paying the minimum monthly payment however many cards now pay 10% of the balance on the card at the time your claim commences and may be worth considering.

Be very careful with this insurance as it will exclude any condition you suffer from when the cover commences and similarly any redundancy announced before the cover commences.

Taking out a new credit card is more complex than it seems at first. As you can see when considering a new credit card there are a number of aspects which must be taken into account and t can be very difficult choosing a new card.

There are many comparison services available that can help you cut through the confusion and I suggest you consult one or more before making your decision.

In all cases priorities your requirements and only apply for the credit card which best matches your circumstances. Don’t just pick the card with the longest balance transfer period or lowest interest rate as it may cost more in the longer term.

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Understanding the Cash Back Credit Card /en/2016/01/03/understanding-the-cash-back-credit-card/ /en/2016/01/03/understanding-the-cash-back-credit-card/#respond Sun, 03 Jan 2016 18:59:12 +0000 /?p=162 Cash back credit cards ( what is it ? ) are cards that reward the cardholder with cash back incentives for purchases made with the card.  But, believe it or not, not all cash back credit cards are created equally.  In addition, there is a lot to understand about cash back credit cards before deciding […]

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Cash back credit cards ( what is it ? ) are cards that reward the cardholder with cash back incentives for purchases made with the card.  But, believe it or not, not all cash back credit cards are created equally.  In addition, there is a lot to understand about cash back credit cards before deciding if they are the right choice for you.

How Cash Back Credit Card Works

The precise system used by cash back credit cards varies with each card and with each lender.  For the most part, however, cash back credit cards provide cardholders with a certain amount of points for every purchase made.  Or, they provide cardholders with cash back in the form of a certain percentage of the total purchases made.

Many cash back credit cards provide extra incentives for making purchases with certain companies for making certain types of purchases.  For example, a gas cash back credit card might pay out a higher percentage for purchases made at gas stations.  Or, it may be even more specific and only pay a higher percentage if the gas is purchased from a particular gas station.  The way you receive the cash back reward can vary, as well.  Obviously, the best cash back credit cards are the ones that fit the most naturally and easily into your own personal spending style and habits.

The Straight out Cash Reward

Some cash back credit cards will simply reward you with checks.  These might be issued to you at the end of each month, quarter, or year.  Or, they might be sent to you after you have accumulated a certain amount of money.  In some cases, you might have to actually request the money on your own rather than having it automatically sent to you.  No matter when the money is sent to you, you are free to do as you please with the money you receive.

The College Plan

Other cash back credit cards will automatically put the money you receive into a savings plan for college.  These cash back credit cards are best suited for parents looking for an additional way to save for college for their children.

The Card Pay Off

Yet other cash back credit cards simply add the money back to your credit card.  In this way, the cash you receive back helps pay off your bill.  While you do not get to actually decide what to do with this money, it still benefits you in that it helps pay off your debt.  In addition, it reduces hassles because you don’t have to worry about cashing a check.

The Savings Plan

Many cash back credit cards also have special savings plans that are unique to the card.  For example, some provide cash back that can be applied later toward the purchase of a car or of a home.  Once again, you don’t get to decide where this money will be spent because it is already determined by the cash back program.  But, these programs can be a great way to help save toward a major purchase without putting any extra effort into it.

Considering Interest Rates

No matter what type of cash back credit card you choose to apply for, it is important for you to consider the interest rates.  If the card has a high interest rate, and you will be unable to pay off the balance each month, cash back credit cards are usually not a good idea.  Financially, you might end up paying more in finance charges than you will receive in cash back rewards.  A cash back credit card with an annual fee might also cost more than its value to you.  So, be sure to take a look at your spending habits to make sure a cash back credit card is right for you and your lifestyle.

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